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EQUITY CROWDFUNDING EXPLAINED

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    Author: The StartEngine Team

    What is a Startup?
    What is a Startup: Definition, Characteristics and Fundraising Strategies
    February 7, 2023
    3 min. Read
    The StartEngine Team
    Pre-Investment Due Diligence
    Pre-Investment Due Diligence: What You Need to Know Before You Invest
    2 min. Read
    The StartEngine Team
    Digital Real Estate
    Digital Real Estate: The Future of Alternative Investments
    3 min. Read
    The StartEngine Team
    Equity Crowdfunding By the Numbers January 2023
    Equity Crowdfunding by the Numbers: January ’23
    February 4, 2023
    3 min. Read
    The StartEngine Team
    Startup Investing Perks: Why the Early Bird Gets the Worm
    January 31, 2023
    2 min. Read
    The StartEngine Team
    Private Equity Glossary
    Private Equity Glossary: Common Terms Explained
    2 min. Read
    The StartEngine Team
    Common Stock vs Preferred Stock
    Common Stock vs Preferred Stock: Securities Used in Equity Crowdfunding
    2 min. Read
    The StartEngine Team
    Equity Crowdfunding Strategies for Startups
    3 min. Read
    The StartEngine Team
    Reg CF, Reg A+, Reg D
    Reg. CF, A+, D: Here’s What They Mean in Equity Crowdfunding
    3 min. Read
    The StartEngine Team
    Equity Crowdfunding, Rewards-Based Crowdfunding: What’s the Difference?
    2 min. Read
    The StartEngine Team
    Accredited Investor Definition
    Accredited Investor Definition: What You Need to Know Before Investing in a Startup
    January 27, 2023
    2 min. Read
    The StartEngine Team
    What Does “Equity” Mean in Equity Crowdfunding?
    2 min. Read
    The StartEngine Team
    What is the Future of Equity Crowdfunding?
    2 min. Read
    The StartEngine Team
    Equity Crowdfunding or Venture Capital: Which is Best for Entrepreneurs?
    3 min. Read
    The StartEngine Team
    What to Look for When Investing in a Startup?
    2 min. Read
    The StartEngine Team

    Important Message

    IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

    www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.

    Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC. You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA.

    Investment opportunities posted and accessible through the site are of three types:

    1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

    Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.

    By accessing this site and any pages on this site, you agree to be bound by our Terms of Use and Privacy Policy, as may be amended from time to time without notice or liability.

    Canadian Investors

    Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

    California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

    StartEngine Marketplace

    The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

    None of the information displayed on or downloadable from www.startengine.com (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

    All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

    Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

    StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.