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GET A PIECE OF SUGARFINA

Candy made for grown-ups

Sugarfina is a luxury candy brand that has redefined the confectionary market. With a comprehensive line of luxury sweets, Sugarfina has something for everyone.

This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Offering Circular | Selected Risks Related to this Offering | Sugarfina Corporation's SEC Edgar Page


For more information on Sugarfina Corporation download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View the 1-K Annual Report for 2021 (filed 4/22/2022), the 1-SA Report (filed 9/15/2021), and Offering Circular supplements filed 5/6/2021, 7/30/2021, and 12/30/2021.






Reasons to Invest

  • 💸  Approximately $25 million in revenue in 2020

  • 🍬 Extensive intellectual property portfolio
  • ✈️  Significant domestic and international distribution expansion opportunity
  • 💗  Loyal customers and an amazing product


Life should be sweet


At Sugarfina, we make everyday moments a little sweeter. We've partnered with artisan candy makers around the world to bring sweets that inspire the eyes and excite the palate.



Our core values of luxury, playfulness, and innovation allow us to appeal to our coveted customer demographic of fashionable, influential women.


The Problem


The candy market is too focused on selling to children

Historically the market for candy and confections has been made up of brands like M&Ms and Sour Patch Kids, which focus on targeting children as end-users. However, sophisticated adults love candy too and few confections brands speak directly to them.

The Solution


Sugarfina: Candy store for grown-ups



We offer artisan confections for the fashion-forward female.


Each of our price points delivers on our promise of Attainable Luxury, Playfulness, and Innovation.


Our products are not only a delicious treat, but a sight to behold, thanks to our in-house innovation and creative teams, partnerships with artisanal candy makers and brands from around the world, and commitment to the highest quality.


The Market


The global confectionery market is expected to hit $214B

According to MarketWatch, analysts predict that the global market for confections will reach $214B by 2026, up from $190B. 

Our target demographic of fashionable, influential women have been a major part of our brand’s rapid growth via social media. Over 90% of our shoppers are women.


We received the 2020 Wine Award from Cosmopolitan® Magazine for Best Rose Candy and have been featured in Vogue®, People® Magazine, Food & Wine, Forbes, Us Weekly, and The Today Show.

Our Traction


Approximately $25 million in revenue in 2020


   

Since we acquired Sugarfina in November 2019, we have leveraged the long-term growth potential of the brand by expanding distribution across our four sales channels as well as launching three new innovation platforms in 2020, and have plans to launch new innovations nearly every month in 2021.


We have implemented a go-to-market strategy that has dramatically optimized our inventory management, shipping, and supply chain processes while improving our gross margins and cash management.


WHAT WE DO


We sell luxury confections, with something for everyone



Our line of confections is a comprehensive blend of everything ranging from gummies to cordials, cocktail candies, and chocolate bars.

One of our signature offerings is the Candy Bento Box ®, which boasts a curated assortment of our Candy Cubes ®. This patented packaging system allows for total customization in-store and online thanks to the “Design Your Own Bento Box ®” feature.

We sell both directly to consumers and to wholesale retailers like specialty grocers, online gifting platforms, and specialty gift shops.


THE BUSINESS MODEL


A diverse portfolio for a truly omnichannel positioning, approximately 50% of sales from DTC

We have diversified our business model to capture new distribution opportunities while broadening our reach. Our omnichannel approach takes in revenue from five main sources: 

Retail boutiques make up approximately 18.8% of our sales coming from 25 retail locations in North America.

Ecommerce represents over 34.1% of our sales and is our highest growth channel.


Wholesale provides 37.9% of our sales through over 2000 prestige wholesalers including accounts like Nordstrom ®, Bloomingdales ®, Paper Source ®, and high-end specialty grocers around the US and Canada.


Custom Corporate Gifting sales make up 6.8%, through over 1300 corporate and event clients.


International sales make up the remaining 2.4%, with a presence in Hong Kong, Australia, South Korea, Spain, and Japan.


*Omnichannel %sales as of December 2020

HOW WE ARE DIFFERENT


Broad intellectual property portfolio-making for a strong competitive advantage

We are a leader in the luxury candy and premium gummy space.

Thanks to our IP portfolio, this position is largely defensible, and as we continue to build our brand through increased marketing and branding campaigns — including our iconic packaging — we believe our market share is likely to increase.


THE VISION


Never stop innovating — both in product and in distribution

In addition to expanding our ever-growing list of products— we just launched new collections, including Spa by Sugarfina, our all-vegan Tropical Collection made with real fruit purée, and our new Hampton Water® Rosé Candy Bento Box®— we are continuously expanding distribution.

Our plans include expanding onto Amazon® USA and Rakuten® Japan, growing our specialty grocery store accounts, including internationally, opening retail stores selectively in strategic locations throughout the U.S., and ramping up distribution at our new centralized Las Vegas facility to meet increasing product demand. We are also exploring further wholesale expansion into Europe and Southeast Asia, as well as into the UK and the Middle East.


We are investing in digital marketing as well, to continue scaling our higher margin and higher growth eCommerce business.

Our buzz-worthy co-branded collaborations continue to surprise and delight our customers with new ways to think about candy with exciting new partners coming in 2021.

OUR LEADERSHIP


Innovative & passionate about our product


We are a dedicated and forward-thinking team focused on building the future of the candy market.

After acquiring Sugarfina we have focused on placing experienced executives and leaders in charge of their given specialties and have empowered them to thrive in their roles, which has resulted in a unique culture of innovation and collaboration. The Sugarfina leadership team has a combined 100+ years of experience in consumer businesses and building aspirational consumer brands.

WHY INVEST


Loyal customers and an amazing product



We have already proven through our efforts to appeal to our target audience of sophisticated, influential, and fashion-forward women, that we have an ideal product-market fit.


We believe our stellar reputation among these key audiences positions our brand to grow sustainably and rapidly in the next few years.



AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

                                               

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD- LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.


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ABOUT

HEADQUARTERS
1700 E WALNUT AVE, STE 500
El Segundo, CA 90245-2609
WEBSITE
View Site

Sugarfina is a luxury candy brand that has redefined the confectionary market. With a comprehensive line of luxury sweets, Sugarfina has something for everyone.

TEAM

Scott LaPorta
Scott LaPorta
CEO and Board Member
Scott LaPorta is a proven senior executive with a record of driving outstanding performance within highly competitive and aspiration driven consumer businesses/brands including Levi Strauss, Hilton, Marriott, Bolthouse Farms, and most recently GT’s Kombucha. Scott provides strategic vision as well as the creative and disciplined operational leadership. He has successfully developed and commercialized under managed businesses into high growth enterprises while expanding margins and building capability. Mr. LaPorta has raised over $30 billion of capital and led or co-led over $10 billion of M&A activity as a CFO of operating companies in the hospitality, lodging, and casino industries. He has also led two IPO spin-off transactions. Scott took on a turnaround role at Levi Strauss that included leading strategy, planning, and restructuring and then ran three divisions of the company. Mr. LaPorta successfully led the commercialization, growth, and eventual sale of the Bolthouse Farms fresh food and beverage business at a category-leading exit multiple for a private equity firm. Mr. LaPorta holds an MBA in Finance and Marketing from Vanderbilt University and a BS in Accounting from the University of Virginia While he was at Virginia Scott was a collegiate baseball pitcher.

Diana Derycz Kessler
Diana Derycz Kessler
Board Member
Ms. Diana Derycz Kessler has 20 years of experience serving as a principal investor in Bristol Capital Advisors with investments in growing public and private companies in a variety of sectors. Through her investment activities, she has taken on active operational roles, including a 17-year tenor as Owner, CEO, and President of the Los Angeles Film School where she significantly grew the school’s size and presence to become a leader in media arts education. Ms. Derycz Kessler also has extensive experience in strategy, business operations, corporate governance, legal affairs. She holds a Law Degree from Harvard Law School and a Master’s Degree from Stanford University.

Paul Kessler
Paul Kessler
Board Member
Mr. Paul Kessler is Principal, Portfolio Manager and Founder of Bristol Capital Advisors and has extensive experience with emerging growth companies and plays an active role in guiding both company boards and executives. He is well versed at identifying deep value activist opportunities in a variety of industries and has broad experience in finance, actively sourcing and identifying investment opportunities, and negotiating, structuring, and restructuring investment transactions with emerging growth public companies. Mr. Kessler has guided and overseen over 650 investment transactions and co-founded Start Engine, LLC, the largest technology incubator in Los Angeles which has launched over 50 technology companies since its inception.

Debra Allen

Debra Allen

SVP of Human Resources

Debra has been in the role since the launch of the company on November 1, 2019. Prior to joining us, she served as the head of Human Resources at the Los Angeles Film School from August 2016 to August 2019. In that position, she oversaw 400 employees at two different campuses as an HR department of one. Prior to that she held the position of Head of Human Resources for various entertainment companies and ran her own HR consulting firm, spanning from May 2004 to July 2016. She holds a B.A. in Political Science from California State University, Northridge, and is currently working on her Master’s Degree in Human Resources Management at the University of Southern California. 
Brian Garrett

Brian Garrett

VP of Finance and IT

Brian Garrett is currently our Vice President of Finance and IT. He joined the Company in January 2021. He adds over 17 years of experience leading accounting and finance teams and over 10 years of financial reporting experience for publicly traded companies. Prior to the Company, he served as Controller of Eagle Pipe, LLC from July 2017 to January 2021. He previously served as Controller at Elite Compression Services, LLC from May 2014 to June 2017, as Assistant Controller at Genesis Energy, L.P. from 2007 to 2014 and held various audit and assurance services roles at Deloitte from 2003 to 2007. He is a licensed CPA in the state of Texas and earned a BBA and MS in Accounting from Texas A&M University in College Station, TX.
Fiona Revic

Fiona Revic

Corporate Counsel

Fiona advises the company on legal matters arising in the ordinary course of business. Fiona previously served as In-House Counsel and Contracts Manager for Neoteryx LLC, a blood microsampling innovator, where she worked to promote the adoption of the novel Mitra ® device in the United States and Europe. Prior to that she was Assistant to In-house Counsel at Phenomenex Inc., an international manufacturer of liquid and gas chromatography instruments, where she assisted counsel with a variety of legal matters across the company’s many offices and subsidiaries prior to the company’s acquisition by Danaher Corporation. Fiona holds an LLB (Bachelor of Laws) from the University of Bristol, UK, an Legal Practice Course certificate from the University of Law, UK, and graduated from UCLA School of Law, with her Master of Laws. Fiona is admitted to practice law in the State of California.
Jessica Saylor

Jessica Saylor

Senior Director, Wholesale Sales

Jessica is a founding employee of Sugarfina and manages wholesale sales to department stores, hospitality, home & housewares, and liquor accounts. She is an inspiring and results-oriented leader who has over 15 years of experience in sales management, wholesale and production. Jessica’s entrepreneurial and creative spirit are the cornerstone of her success in creating strategic brand partnerships, developing new business, expanding existing partnerships and driving sales revenue. Prior to Sugarfina, Jessica was Director of Fundraising for the Lili Claire Foundation and directed many high-profile events including the Nevada Wild Fest. During her time in New York, Jessica was the merchandising and marketing manager for Robert Comstock, a luxury menswear apparel brand. Jessica holds a BA in Photography & Graphic Design.

TERMS

Sugarfina
Overview
PRICE PER SHARE
$10.35
DEADLINE
Jul. 1, 2022 at 6:59 AM UTC
VALUATION
$125M
FUNDING GOAL
$500 - $25M
Breakdown
MIN INVESTMENT
$507.15
MAX INVESTMENT
$2,000,000
MIN NUMBER OF SHARES OFFERED
48
MAX NUMBER OF SHARES OFFERED
2,415,458
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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VALUATION
$125M

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